Doha - Fuelled by the consistent year-on-year growth in Qatar, Alfardan Automobiles, the official BMW Group importer in Qatar, has opened its first all-new and stand-alone MINI showroom. Bigger and better than ever before, the new showroom will deliver a best-in-class, action-packed and fun experience to customers when purchasing the MINI model of their choice in Qatar.

The official showroom unveiling launch event was attended by Mr. Omar Alfardan, President and CEO of Alfardan Group, Mr. Henrik Wilhelmsmeyer, Head of Region Asia, Pacific, South Africa and Importer Regions for MINI at BMW Group; Mr. Johannes Seibert, Managing Director for BMW Group Middle East, and Mr. Mohamed Kandeel, Chief Operating Officer, Alfardan Group – Automotive Operations; including a number of senior executives, media and MINI customers.

Located in West Bay Doha at Alfardan Towers, the all-new MINI showroom exudes with a contemporary design that goes along with the iconic and dynamic profiles of MINI cars on display.

Spread over a 718 square meter area, the new showroom floor has doubled in size and can accommodate a display of eight vehicles that will feature the latest MINI models. It will also feature a dedicated John Cooper Works (MINI's performance sub-brand) area for customers seeking that added bit of performance and aesthetic appeal for their MINI.

Commenting on the new showroom, Mr. Omar Alfardan, President and CEO of Alfardan Group said: “For the past five years, the MINI brand in Qatar has experienced double digit growth, with this year MINI showing a registered sales increase of 25%. In celebration of this growth and outstanding accomplishment we are here today to launch a dedicated new showroom for MINI in Qatar. We are confident that this new showroom will further strengthen the position of MINI in the Qatari market, attracting more people to the facility with its unconventional and exclusive design as well as catering to needs of MINI owners and buyers. Alfardan takes pride in its proven ability to deliver the highest level of luxury and service excellence in all its business endeavours. The MINI embraces this concept and also shares Alfardan Automobiles’ passion for excellence and promise to exceed customer expectations; while still keeping in line with the heritage and essence of the MINI brand.”

Additionally the all-new showroom will showcase a large portion of MINI’s lifestyle merchandise as well as a range of unique accessories that maintain the brand’s cool and funky heritage. For example, customers can learn more about the MINI brand and the model of their choice while chilling out in an interactive area called the MINI Hub.

During the opening ceremony of the showroom, Alfardan Automobiles also unveiled the all-new MINI 5 door. Ready to set new standards within its competitive 5 door segment in terms of legroom, headroom and boot space, the vehicle takes road presence to a new level with its two rear doors and increased interior space that is expected to attract a fresh group of customers to the MINI brand.

In typical MINI fashion, the all-new MINI 5 door also offers a high level of customization via a model-specific selection of upholstery colours, interior surfaces, colour lines, exterior colours and other design features.

The all-new MINI 5 door also comes with a range of MINI Connected features that enhance the driving experience by keeping the driver connected with the outside world through both Android and iPhone.