The MINI is the direct successor to Sir Alec Issigonis' 1959 classic, which was produced until 2000. The new generation adds state-of-the-art technology, modern levels of safety, quality and reliability to traditional MINI values, such as optimum interior space within compact exterior dimensions. Driving fun was, of course, also a key criterion when developing the MINI product range: with its long wheelbase, short overhangs and low centre of gravity, MINI is a byword for unadulterated go-kart feeling.
The launch of the MINI Cabrio in 2004 continued this philosophy, with the same outstanding design, the same characteristic proportions, the same excellent agility, the same functional flexibility, the same space-saving cleverness. In short: the same MINI under a different roof. The 2nd generation MINI Cabrio models hit the market in 2009, offering even more unique open-air driving thrills.
The MINI Clubman takes this phenomenon to new levels. As with its historic predecessors the Austin Mini Countryman, the Morris Minor Traveller and the Mini Clubman Estate, it represents a remarkable realisation of the "shooting brake" concept (modified coupé fitted with an estate-like rear) – rounded off with astounding levels of customisation and typically unrivalled driving thrills.
A brand-new type of MINI − larger, more versatile and anything but run-of-the-mill − was unveiled in 2010: the MINI Countryman. Never before have five people been able to have so much fun on four wheels. With its off-road abilities, the new MINI Countryman combines go-kart feeling with a crossover concept for the very first time. In short, the MINI Countryman is the perfect car to get away from the drudgery of everyday life.